Brands of Sweden is a new and prestigious brand platform,that was launched
in connection with the event LOVE Stockholm 2010, a tribute to the Royal Wedding
between Crown Princess Victoria and Prince Daniel.

During LOVE Stockholm 2010, the city of Stockholm used Brands of Sweden
as a brand concept for the event's main commercial partners. The partner companies,
all leading Swedish brands, contributed with activities that made LOVE Stockholm
2010 an unforgettable experience and the largest public event in the history of Stockholm.

After the successful completion of Love Stockholm, Brands of Sweden now enters its
second phase. It is an integral part of the Swedish Institute’s long-term effort to work with
Swedish brands, businesses and organizations that have an established international
presence. Strong international brands will help strengthen the image of Sweden abroad,
while businesses benefit from being associated with a country that has a positive global
image.